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AboutUs


              

Our Group Manager Mr. Michael Keane (Australian) and Ms. Lisette A. Mendoza (Filipino) are individuals with numerous business interests in the trade of consumer products. Their combined expertise in the field of sales, customer service and market research has given the company a new mission and drive. Their keen sense of market demands keep the company steps ahead in operational planning and sales strategy. Their maverick approach to sales give the company a total “customer first” orientation. The tie-up with their Australian colleagues enables LFBC to draw upon the expertise on marketing consumer goods and manufacturing technologies that their partners have developed over the last 30 years.

LFBC envisioned itself to be a new kind of consumer goods Company, one that can reach the most number of people down line. Its current organization is composed of four major groups. The Plant Group handles plastic manufacturing of PET packaging and bottling operations of the company. The Sales and Marketing Group is divided into two divisions: Key accounts and On-Premise handle all the supermarkets and convenience stores, hotels and restaurant and is supported by a merchandising team; an Ex-truck account is an in house down line distribution operations handling over 30 routes. The Accounting group handles all finance activities for effective revenue and cost analysis. The Logistics Group handles activities involving warehousing, plant expansion and delivery/dispatch that ensures high quality service, for internal company needs for customer satisfaction.


OUR MISSION & VISION

We are a respected player in the Philippine Food and Beverage Industry Our top quality products are acceptable, affordable and available through our superior competency in food-beverage technology and cost-service effective operating and go market systems.


Mission:

To deliver consistent top quality products and excellent service for customer satisfaction.


Vision:

To be one of the most respected manufacturer of bottled water that offers the highest standard value of service.

 

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